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Buzz Marketing Book Review - Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes. Cutting to the chase in his first chapter, Hughes discusses his own experience in traditional marketing of name brands for large corporation and his less than stellar results.
“When I worked in the Corporate world of big brands,” he writes, “I spent millions of dollars on conventional advertising. And guess what I got? I got conventional results.”
“Buzzmarketing: Get People to Talk About Your Stuff” is a book about creating buzz about products, services and ideas, at little to low cost using unique, catchy campaigns designed to get people to talk, thus the buzz. The basic premise is that by developing buzz marketing campaigns that lead people to share your content and information about your product or service with others, you end up creating a buzz around that product or service which is far more effective today than the conventional marketing techniques of yesteryear and far less expensive than traditional marketing campaigns and advertising that are now, forever changed.